sports

Overall Aesthetic for Teens The design motif for the Jacksonville Giants as it concerned targeting teens was power. Electricity, athleticism forged in fire, the athletes themselves being larger then life. The goals were, in the end, to get families to attend...

My time at fanatics gave me an opportunity to educate other departments on how custom-made fonts made in-house for sports apparel would impact productivity. I incorporated custom after effects animations inbetween some slides where impactful to demonstrate the fonts'...

In late 2019 I was tasked with building a font for the then unreleased typeface for the MLS products under the team's stewardship. The typeface was a stark difference from the previous typeface, wider, employed additional typeface features like overshoot, numerous...

The Detroit Lions' numbers are somewhat difficult to kern automatically because these are slanted. When you place them as vector paths, you have to visually kern since auto-align functions in graphics programs (like Adobe Illustrator) only detect the rectangular...