Portfolio

Brand Identity Guidelines

EdaptIT Help Pages EazyPay Ricks Pro Truck The Pink Life Showtime USA Pariot Vanilla Land Title of America Group Foar From Home[pdf-embedder url="https://www.hoochalaffa.com/wp-content/uploads/2025/04/EdaptIT_Brand-Identity-Guidelines_newest.pdf"width="500"]You May...
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Targeting Teens and Youth with Basketball

Overall Aesthetic for Teens The design motif for the Jacksonville Giants as it concerned targeting teens was power. Electricity, athleticism forged in fire, the athletes themselves being larger then life. The goals were, in the end, to get families to attend...
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Presentation Sample

My time at fanatics gave me an opportunity to educate other departments on how custom-made fonts made in-house for sports apparel would impact productivity. I incorporated custom after effects animations inbetween some slides where impactful to demonstrate the fonts'...
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BatchActions Photoshop Script

At SMT I was part of several projects to process head shots. Each project was slightly different and had varying requirements. From these experiences it seems that the following were true for all broadcast projects requiring head shots of the athletes: Few designers...
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