Branding

Brand Identity Guidelines

EdaptIT EdaptIT requested a brand update. In this case, developers had each implemented different versions of the brand and each project had slightly different hues of the primary colors or variations of an EdaptIT mark. This guide's goals were to set names to various...

Targeting Teens and Youth with Basketball

Overall Aesthetic for Teens The design motif for the Jacksonville Giants as it concerned targeting teens was power. Electricity, athleticism forged in fire, the athletes themselves being larger then life. The goals were, in the end, to get families to attend...

NHL Vintage Jersey Typography Research

Tasked to create vintage jersey typography from auction game-worn jersey originals.

Showtime Guide

A Decentralized Brand StrategyProblem: A 30-year mom-and-pop dance studio wishes to expand its existing franchises. Brand identity mostly completed as favors by various people for the entire existance of the studio. Studio wishes to make an impressive impact with...

Showtime Guide

A Decentralized Brand StrategyProblem: A 30-year mom-and-pop dance studio wishes to expand its existing franchises....

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