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A Decentralized Brand Strategy

Problem: A 30-year mom-and-pop dance studio wishes to expand its existing franchises. Brand identity mostly completed as favors by various people for the entire existance of the studio. Studio wishes to make an impressive impact with potential franchisees, distribute brand identity rules and resources to franchisees, keep costs low from a graphics standpoint.

Solution: Establish a brand identity by professional artist(s) and soft-enforce identity rules through community postings via simple CMS like facebook groups.