In late 2019 I was tasked with building a font for the then unreleased typeface for the MLS products under the team's stewardship. The typeface was a stark difference from the previous typeface, wider, employed additional typeface features like overshoot, numerous...

Summary: From start to finish, Jonathan sourced, edited, masked, and composed a complex and exciting vehicle wrap for the Jacksonville Giants in about 7 hours of work time ready for the production facility to scale for Large Format Printing. This project is unique in...

I wanted to share a detailed overview of my approach to creating a roll-up banner prototype. This project demonstrates my process for transforming provided assets into a cohesive, inclusive, and measurable design solution tailored to Alachua County’s diverse community. My goal was to produce a large-format deliverable that not only promotes the service effectively but also supports data-driven insights for your marketing efforts.

This video, alongside a complementary document, represents the culmination of several months of in-depth engagement with the EdaptIT software. This involved thoroughly understanding its core use cases, underlying philosophy, and strategic value. Purpose and Audience...

EdaptIT EdaptIT requested a brand update. In this case, developers had each implemented different versions of the brand and each project had slightly different hues of the primary colors or variations of an EdaptIT mark. This guide's goals were to set names to various...

Overall Aesthetic for Teens The design motif for the Jacksonville Giants as it concerned targeting teens was power. Electricity, athleticism forged in fire, the athletes themselves being larger then life. The goals were, in the end, to get families to attend...