In late 2019 I was tasked with building a font for the then unreleased typeface for the MLS products under the team's stewardship. The typeface was a stark difference from the previous typeface, wider, employed additional typeface features like overshoot, numerous...

Summary: From start to finish, Jonathan sourced, edited, masked, and composed a complex and exciting vehicle wrap for the Jacksonville Giants in about 7 hours of work time ready for the production facility to scale for Large Format Printing. This project is unique in...

EdaptIT Help Pages EazyPay Ricks Pro Truck The Pink Life Showtime USA Pariot Vanilla Land Title of America Group Foar From Home[pdf-embedder url="https://www.hoochalaffa.com/wp-content/uploads/2025/04/EdaptIT_Brand-Identity-Guidelines_newest.pdf"width="500"]You May...

Overall Aesthetic for Teens The design motif for the Jacksonville Giants as it concerned targeting teens was power. Electricity, athleticism forged in fire, the athletes themselves being larger then life. The goals were, in the end, to get families to attend...

My time at fanatics gave me an opportunity to educate other departments on how custom-made fonts made in-house for sports apparel would impact productivity. I incorporated custom after effects animations inbetween some slides where impactful to demonstrate the fonts'...

Overview As a technical writing assignment, the Help Pages website is a documentation site with the following goals: Document application features and instruct users feature all EdaptIT's generic features that may instruct any user feature client-specific features for...